Technical Content Specialist in Hampshire

The company designs and manufactures cutting edge illumination systems for researchers and clinicians using the latest LED technology. They specialise in fluorescence microscopy. Your role would be to support the marketing manager with the development of technical and creative marketing content to promote and position their products and services.

Role Requirements
-prepare customer required information about products and services across all formats including data, insight and information on features and benefits
-review specifications and key features of a product and match benefits to market needs
-monitor competitor product specifications and key features
-provide input to New Product Introduction process
-Provide and Engage with Social Media content and ensure optimal positioning

Key Tasks
-write articles and white papers and develop Case Studies for publications and e-newsletters
-prepare technical marketing presentations
-provide content for video production
-competitor profiling with analysis to highlight gaps and develop plans to cover these gaps
-provide input to and support new product development process
-support sales pitches, webinars and product training and demonstrations as needed
-develop online content e.g. videos, cheat sheets, filter recommendations

Key Skills Required
-knowledge of imaging and microscopy
-knowledge of fluorescence techniques and/or spectroscopy
-technical marketing across all media
-develop written content in a creative and/or academic format
-ability to evaluate and articulate customer benefits of products and services
-understanding of social media trends, use and content development
-commercial awareness and understanding of sales processes






£30,000- £40,000

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