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Marketing Specialist - Scientific Content Manager in West Midlands
Our client is a leading global research organisation for the food and drinks sectors partnering with companies throughout the supply chain including many blue-chip clients and household brands.
Due to strong growth and demand for their services they are seeking to recruit a Scientific Content Manager into their Marketing Team.
In this key role you will act as the liaison between scientific and marketing colleagues to create, develop and edit high-quality content that covers the many aspects of science and technology relevant to the business, ensuring it is appropriate for target audiences, as well as the channel it will be published through and reflective of the organisation’s brand values. This includes text copy, video, infographics, images, and similar materials that may be needed for digital platforms, such as their website, social media pages and marketing emails.
Duties may involve the following:
Work with marketing colleagues to identify the most appropriate and effective channels for specific services, expertise, research etc. providing ideas of how best to communicate these to develop the story that engages the target audience.
Derive maximum value from core content by proactively identifying opportunities for re-use, re-purposing and recycling into additional content forms e.g. technical reports into blogs etc.
Help devise interviews with staff for podcasts and videos for release via their website, social media and other digital channels.
Provide professional advice and guidance on digital content processes and procedures to technical colleagues, using judgement and creativity to suggest the most appropriate means of communicating their services.
Interview technical colleagues to establish the story behind what they would like to promote.
Support and guide scientific and technical colleagues in their development and delivery of clear messages that align with business priorities.
Contribute to internal communication channels.
Provide content support across non-digital channels as required.
A degree in a relevant food, science or technology subject with 3 years’ experience in delivering content based on scientific or technical topics and issues.
Alternatively, a background in journalism or communications with subsequent experience in a relevant science / technology area.
A broad appreciation of the issues facing the food and drink sector would be an advantage but is not essential.
High level English writing skills with evidence of a proactive, creative, analytical and inquisitive nature as well as a talent for shaping complex messages for a variety of audiences.
Comfortable in both the communication of technical information and the promotion of business-to-business marketing messages.
Ability to research, gather and synthesize background information to produce well-rounded copy and a sound appreciation of content marketing and what makes it effective.
A good understanding of the way in which the trade press works across all formats.
Strong communicator, able to engage with specialists and non-specialists alike.
Good attention to detail in sense-checking and proof-reading a wide range of documents.